NOT

ENOUGH

WEBSITES!

Why personalized web marketing fails
and how to fix it.

CHOOSE YOUR ROUTE

Express

Go directly to Abstract5 FLOW

See how FLOW fixes personalized web marketing

Click here:

Take the FLOW Express

SCENIC ROUTE

Find out more about Abstract5

See how A5 reimagines the web — and all about FLOW

Click here:

Take the Scenic Route

Abstract5 isn’t just a product

Abstract5 is a Technology

The basis for a wide range of different products

A cloud-based web utility

What’s a web utility?

Click to Learn More

Abstract5 completely re-imagines the web.

How does Abstract5 “re-imagine” the web?

Click to Learn More

Abstract5 — bETTER than disruptive

Abstract5 expands the nature of the web

Abstract5 ***empowers* *people***

In a nutshell, Abstract5 lets regular people

Build sophisticated, engaging websites
Share web content with other sites...and
Generate customized, personalized sites

As easily as PowerPoint or Keynote

A5 technology:
professional power — without the professionals

Abstract5 technology lets people do in minutes
complex operations that data professionals have called
“impractical” or “too expensive” and even “impossible”

A5: Like a team of brilliant programmers in your pocket

Which brings us to FLOW

The second-most amazing part of Abstract5

HUNDREDS OF WEBSITES In A SECOND

The FLOW module generates a Flood Load of Websites

— unique, personalized websites —
from data

( by which we mean: data files, analytics, user profiles, or ad clicks )

CLICK HERE If you're not familiar with personalized data-driven web marketing

Understanding
Personalized Web Marketing

Most web marketing is targeted

Marketers use marketing data to target ads to specific users and demographics

Marketing data sources

Small firms collect their own data — mailing lists, etc.

Larger firms use buy data from data analytic firms.

Big Data — harvested user profiles

Big Data farms harvest vast amounts of user profile data.
You’re probably familiar with these sources — Google, Amazon, Facebook, AdClick, and so on.

Personal web marketing:
Taking data
and tailoring ads for specific persons and groups.

A college might buy data to target

1000 high school seniors
Living in western North Carolina
With a GPA of 3.0 or better

They would purchase specific info like name, gender, and personality.

And get a data file that looks like this:

John,Lovelace,male,Liberal
Cathy,Pascal,female,Conservative
Bill,Hall,male,Very Conservative
Judy,Carson,female,Very Liberal
Ryan,Pallone,male,Liberal
Bob,Graham,male,Liberal
Tom,Graham,male,Very Liberal
Deborah,Tauscher,female,Conservative
Deborah,TubbsJones,female,Conservative
Sue,Moakley,female,Very Conservative
Mark,Takai,male,Conservative
Vern,Palmer,male,Conservative
Mike,Walorski,male,Very Liberal
Tom,Adams,male,Conservative
Paul,Camp,male,Very Conservative
William,Markey,male,Liberal
Brenda,Moore,female,Very Liberal
William,Nadler,male,Very Conservative
William,Shuster,male,Conservative
William,Sullivan,male,Liberal
Kevin,AnnDavis,male,Conservative
Gary,Cantor,male,Conservative
Stephanie,Chambliss,female,Liberal
Gil,Evans,male,Conservative
Ken,Evans,male,Very Liberal
Alex,Ganske,female,Liberal
Mike,Ganske,male,Very Conservative
Brendan,Hoeffel,male,Conservative
Stephanie,Mulvaney,female,Liberal
Ileana,Noem,female,Conservative
Bill,Rangel,male,Conservative
Anna,Sánchez,female,Very Conservative
Martha,Osborne,female,Very Conservative
Phil,Capps,male,Liberal
John,Capuano,male,Conservative
Ileana,Pingree,female,Conservative
Brenda,Poe,female,Liberal
Doug,Barletta,male,Very Liberal
Nick,Barr,male,Very Conservative
Lynn,Cardin,female,Conservative
Adam,Carson,male,Very Conservative
John,Cartwright,male,Very Conservative
Joe,Clarke,male,Conservative
Ciro,Larsen,female,Very Conservative
John,Larson,male,Liberal
Marsha,Reichert,female,Very Conservative
Martha,Royce,female,Conservative
John,Yarmuth,male,Very Liberal
Diane,Ashford,female,Conservative
Danny,Ashford,female,Very Conservative
Gary,Bass,male,Very Conservative
Lois,Case,female,Very Conservative
Rick,Hastings,male,Very Conservative
Bill,Pascrell,male,Very Liberal
Sheila,Sensenbrenner,female,Very Liberal
Sheila,Stivers,female,Very Liberal
John,Katko,male,Liberal
Alan,PatrickMaloney,male,Conservative
Trey,Ratcliffe,male,Liberal
Martha,Thurman,female,Very Liberal
Sheila,Traficant,female,Very Conservative
Brad,Watson,male,Very Liberal
John,Watts,male,Very Conservative
Ed,DeLauro,male,Very Liberal
Hank,Paul,male,Conservative
Lois,Paulsen,female,Liberal
Dale,Tauzin,female,Very Liberal
Ileana,Upton,female,Very Conservative
Dana,Davis,female,Conservative
Bob,Graves,male,Very Liberal
Sam,Graves,male,Liberal
Marsha,Weldon,female,Very Liberal
Rob,Clay,male,Liberal
Markwayne,Emmer,male,Very Liberal
Keith,Baird,male,Liberal
James,Ballenger,male,Liberal
Trent,Barton,male,Liberal
Donna,Becerra,female,Very Conservative
Denny,Bentsen,male,Very Liberal
Keith,Bera,male,Very Liberal
Steve,Berkley,male,Very Liberal
David,Berman,male,Conservative
Doug,Obey,male,Very Liberal
Elizabeth,Poliquin,female,Very Conservative
Elizabeth,Sisisky,female,Very Conservative
Eni,Babin,female,Very Liberal
Chaka,Bilirakis,female,Very Conservative
Linda,Bishop,female,Very Liberal
Bobby,Bishop,male,Very Conservative
Ted,LoBiondo,male,Liberal
Frank,Black,male,Liberal
Alcee,Blagojevich,female,Liberal
David,Blunt,male,Very Liberal
Billy,Boehlert,male,Conservative
Terri,Boehner,female,Very Liberal
Susan,Boozman,female,Conservative
Robin,Borski,female,Very Liberal
Gregg,Bost,male,Very Conservative
Niki,Abraham,female,Conservative
Louie,Brat,female,Conservative
Glenn,Bridenstine,male,Very Liberal
Chris,Brown,male,Liberal
Joe,Webster,male,Very Liberal
James,Buchanan,male,Liberal
Chaka,Buck,female,Liberal
Karen,Burgess,female,Very Liberal
Susan,Burgess,female,Very Conservative
Terri,Burr,female,Very Liberal
Henry,Burton,male,Very Conservative
Lee,Baca,female,Very Conservative
Nancy,Calvert,female,Very Conservative
Chris,Cannon,male,Liberal
Brian,Cantor,male,Very Liberal
Julia,Carson,female,Very Conservative
Jim,MacArthur,male,Conservative
Kay,McCarthy,female,Liberal
Jeff,Scarborough,male,Very Conservative
Seth,McCarthy,male,Conservative
Mike,McClintock,male,Very Conservative
Candice,Etheridge,female,Conservative
Bernice,Kirk,female,Very Conservative
Tom,Rice,male,Very Liberal
Candice,Weiner,female,Very Liberal
Maurice,Wicker,male,Liberal
Alcee,Cheeks,female,Very Conservative
Nydia,Chu,female,Liberal
John,McHugh,male,Liberal
Mark,Schock,male,Very Conservative
Sonny,Cicilline,male,Conservative
Ric,Kucinich,male,Liberal
Mike,McIntyre,male,Very Conservative
Cedric,Jenkins,male,Liberal
Mark,Ackerman,male,Very Liberal
Ron,Buck,male,Liberal
Lee,Heck,female,Very Conservative
Don,Heck,male,Very Liberal
Patrick,Honda,male,Very Conservative
Rick,McKeon,male,Very Conservative
Patrick,Messer,male,Very Liberal
Patrick,Vargas,male,Very Conservative
Patrick,Womack,male,Conservative
Ernie,Clark,male,Liberal
Steve,Cleaver,male,Conservative
Albio,Clement,male,Conservative
Mike,McNulty,male,Conservative
David,Coble,male,Very Liberal
Alcee,Coleman,female,Liberal
Marty,Collins,male,Very Liberal
Terri,Condit,female,Very Liberal
Tammy,Cook,female,Very Liberal
Cheri,Courtney,female,Conservative
Jaime,Courtney,female,Very Liberal
Wally,Coyne,male,Very Liberal
Tom,McCollum,male,Very Conservative
Cass,Scott,female,Very Conservative
Dave,Scott,male,Very Liberal
Brian,Cramer,male,Very Conservative
David,Cramer,male,Liberal
Butch,Crane,male,Conservative
Tammy,Crawford,female,Very Liberal
David,Crenshaw,male,Liberal
Jim,McCrery,male,Liberal
Karen,Cubin,female,Very Liberal
Randy,Cuellar,male,Very Liberal
Al,Baldacci,male,Liberal
James,Davidson,male,Liberal
Randy,Davis,male,Conservative
Howard,Beatty,male,Very Liberal
Donald,Bucshon,male,Very Conservative
Harold,Bucshon,male,Liberal
Donald,DeFazio,male,Very Liberal
Gerry,DelBene,female,Liberal
Danny,DeSantis,female,Very Liberal
Rubén,DesJarlais,male,Conservative
Betty,Deutsch,female,Liberal
Van,Hyde,male,Very Liberal
Amo,Underwood,female,Conservative
Ralph,Dingell,male,Very Liberal
Howard,Inslee,male,Very Conservative
Donald,Kolbe,male,Liberal
Karen,Doggett,female,Very Liberal
Bobby,Dold,female,Very Liberal
Susan,Doyle,female,Conservative
Dutch,Doyle,male,Very Conservative
Rob,Andrews,male,Conservative
Asa,Hudson,male,Liberal
Donald,Thompson,male,Conservative
Chris,Duncan,male,Very Conservative
Ronnie,Allen,female,Conservative
Bill,Keating,male,Very Conservative
Mark,Meadows,male,Very Conservative
Juan,Neal,male,Liberal
Debbie,Boswell,female,Conservative
Maxine,Boyle,female,Conservative
Debbie,Brown,female,Liberal
Bonnie,Brown,female,Very Liberal
Bonnie,Cárdenas,female,Very Liberal
George,Castro,male,Very Liberal
Yvette,Conaway,female,Very Liberal
George,Dingell,male,Liberal
Louise,Duncan,female,Very Conservative
Tom,Reed,male,Liberal
Kathleen,Davis,female,Liberal
Maxine,Esty,female,Liberal
Joe,Green,male,Conservative
Ted,Greenwood,male,Conservative
Gary,Lee,male,Very Conservative
Mark,Meehan,male,Conservative
Greg,Meeks,male,Liberal
Kathleen,Plaskett,female,Very Liberal
Carrie,Foxx,female,Conservative
Debbie,Gephardt,female,Very Conservative
Connie,Gibbs,female,Very Liberal
Roscoe,Gillmor,male,Liberal
George,Granger,male,Liberal
Bernie,Green,male,Very Conservative
Louise,Hanabusa,female,Very Conservative
Jackie,Hart,female,Liberal
Janice,Hutchinson,female,Conservative
Madeleine,Israel,female,Liberal
Madeleine,Spratt,female,Conservative
Janice,Kind,female,Very Conservative
Dale,Delahunt,female,Liberal
John,Delaney,male,Very Conservative
Lynn,DeLay,female,Conservative
Emanuel,Doolittle,male,Liberal
Randy,Ellmers,female,Very Liberal
Michael,Faleomavaega,male,Liberal
Max,Frelinghuysen,male,Conservative
Tom,Huelskamp,male,Very Conservative
Michael,Jeffries,male,Very Liberal
Dick,Keller,male,Very Conservative
Alex,Kelly,female,Very Liberal
Niki,Kelly,female,Conservative
Louise,Lamborn,female,Very Conservative
Carrie,Latta,female,Liberal
Jackie,Lawrence,female,Conservative
Jackie,Leach,female,Conservative
Blaine,Lucas,male,Very Liberal
Debbie,Lummis,female,Very Conservative
Michael,Mullin,male,Very Liberal
Michael,Oberstar,male,Very Conservative
Michael,Sanders,male,Very Conservative
Michael,Sinema,male,Conservative
Michael,Wolf,male,Liberal
Greg,Zeldin,male,Conservative
George,Mica,female,Conservative
Ronnie,Miller,female,Liberal
Kyrsten,Brooks,female,Liberal
Kyrsten,Conaway,female,Liberal
Lacy,Dent,female,Conservative
Stephen,Hostettler,male,Liberal
Colleen,Hultgren,female,Very Liberal
Anna,Jenkins,female,Conservative
Jackie,Nugent,female,Liberal
Colleen,Nunes,female,Very Conservative
Ted,Stenholm,male,Very Conservative
Stephen,VanHollen,male,Liberal
Bennie,Perlmutter,male,Conservative
Bob,Abercrombie,male,Very Liberal
Doug,Bereuter,male,Conservative
Eric,BerniceJohnson,male,Very Liberal
Mike,Ferguson,male,Liberal
Heather,Grothman,female,Very Conservative
Heather,Hinojosa,female,Liberal
Spencer,Holmes,male,Conservative
Ron,Sherwood,male,Conservative
Todd,Terry,male,Very Conservative
Charles,Christian,male,Liberal
Charles,Cox,male,Very Liberal
Charles,Curbelo,male,Conservative
John,DeSaulnier,male,Liberal
Charles,Dreier,male,Liberal
Mo,Hayes,female,Very Conservative
Charles,Jefferson,male,Very Conservative
Charles,Manzullo,male,Very Conservative
George,Sawyer,male,Conservative
Maxine,Sessions,female,Conservative
Connie,Shows,female,Very Liberal
George,Shuster,male,Conservative
Tom,Luetkemeyer,male,Very Conservative
John,Peterson,male,Very Liberal
Ann,Lieu,female,Liberal
Doug,Neugebauer,male,Liberal
Yvette,Upton,female,Conservative
Amo,AcevedoVilá,female,Very Liberal
Terry,Evans,female,Very Conservative
Steve,Evans,male,Very Liberal
Darin,Everett,male,Very Conservative
Lane,Levin,male,Conservative
John,Lewis,male,Liberal
Mark,Lewis,male,Very Liberal
Mark,Sewell,male,Conservative
Shelley,Callahan,female,Very Liberal
Shelley,Conyers,female,Very Conservative
Shelley,Cooksey,female,Liberal
Shelley,Coyne,female,Very Liberal
Bradley,Moolenaar,male,Very Liberal
Lindsey,Ruiz,male,Very Liberal
Scott,Farenthold,male,Conservative
Diana,Fattah,female,Very Liberal
Jennifer,Bryant,female,Conservative
Jennifer,Weber,female,Liberal
Eva,Duffy,female,Very Liberal
Ruben,Filner,male,Very Conservative
Brian,Fitzpatrick,male,Very Conservative
James,Fitzpatrick,male,Conservative
Lamar,Fleischmann,male,Liberal
Doris,FosterBass,female,Liberal
Eliot,Frankel,male,Liberal
Grace,Franks,female,Liberal
Brett,Franks,male,Very Conservative
Chris,Frost,female,Liberal
Jo,Meng,female,Very Liberal
Elise,Gabbard,female,Liberal
Bobby,Gallego,female,Liberal
David,Garrett,male,Very Conservative
Doc,DeGette,male,Very Liberal
Terry,Gibson,female,Conservative
Roger,Gilchrest,male,Conservative
Grace,Gilman,female,Very Conservative
Ben,Wagner,male,Conservative
Terri,Goode,female,Very Liberal
Karen,Goss,female,Very Conservative
Jim,McGovern,male,Liberal
Hilda,Graves,female,Liberal
James,Graves,male,Conservative
Larry,Graves,male,Very Conservative
Frank,Grayson,male,Very Conservative
Donna,Green,female,Very Conservative
Nancy,Green,female,Conservative
Wayne,Griffith,male,Conservative
Frank,Grimm,male,Liberal
Cliff,Guinta,male,Conservative
Steny,Guthrie,male,Liberal
Pete,Chaffetz,male,Very Conservative
Henry,Hahn,male,Very Conservative
Tammy,Hansen,female,Conservative
Marcy,Hartzler,female,Very Liberal
Peter,Hastert,male,Very Conservative
Steve,Hayworth,male,Very Liberal
Ray,Schakowsky,male,Conservative
Chip,Shadegg,male,Conservative
John,Shays,male,Liberal
Don,Rehberg,male,Very Liberal
French,Capuano,female,Liberal
Steve,Hefley,male,Very Liberal
David,Hensarling,male,Very Conservative
Tulsi,Herger,female,Conservative
Alan,Sherman,male,Very Liberal
Joseph,Gutiérrez,male,Conservative
Terry,Higgins,female,Very Liberal
Gerry,Hilliard,female,Very Liberal
John,Shimkus,male,Very Conservative
Dave,Whitfield,male,Very Liberal
Earl,Ehlers,male,Very Liberal
French,Langevin,female,Liberal
Jo,Boehner,female,Very Liberal
Ann,Johnson,female,Very Liberal
Devin,Hobson,male,Very Liberal
Susan,Holt,female,Liberal
Nydia,Hooley,female,Very Conservative
Chris,Hostettler,male,Very Liberal
Lloyd,Houghton,male,Liberal
Judy,Thompson,female,Conservative
Mike,Thompson,male,Very Conservative
John,Ehrlich,male,Very Conservative
Elijah,Thune,male,Very Liberal
Jason,Hudson,male,Very Conservative
Ellen,Huizenga,female,Very Conservative
Danny,Hunter,female,Very Conservative
Aaron,Hurt,male,Conservative
Chuck,Hyde,male,Liberal
Timothy,Pastor,male,Very Liberal
Timothy,Ruppersberger,male,Very Liberal
Cynthia,Deal,female,Very Liberal
Georgia,Denham,female,Very Liberal
Cynthia,Grucci,female,Very Liberal
Cynthia,Putnam,female,Very Conservative
Todd,Tiahrt,male,Conservative
Cynthia,Woolsey,female,Conservative
Alma,Gibbons,female,Liberal
Jack,Hice,male,Very Liberal
Jeff,Pickering,male,Very Conservative
Joe,Price,male,Very Conservative
Charlie,Costello,male,Liberal
Charlie,Isakson,male,Conservative
Chellie,Price,female,Liberal
Chellie,Sanchez,female,Liberal
John,Tierney,male,Very Liberal
Charlie,Westmoreland,male,Liberal
Kristi,Herrera,female,Conservative
Mark,Hill,male,Liberal
Rush,Wilson,male,Very Conservative
Luke,Simpson,male,Very Conservative
Gwen,Fincher,female,Very Liberal
Joaquin,Greenwood,male,Very Liberal
Mick,Kingston,male,Very Liberal
John,Linder,male,Liberal
Rich,Zinke,male,Very Liberal
Lynn,Lipinski,female,Very Liberal
Bill,Lipinski,male,Very Liberal
Kristi,Ribble,female,Very Liberal
Fred,Bishop,male,Very Liberal
Mike,Bishop,male,Liberal
Kenny,Istook,male,Conservative
Mike,Visclosky,male,Very Conservative
Sam,Smith,male,Very Liberal
Jim,Smith,male,Very Conservative
Dina,Titus,female,Very Conservative
Nancy,Jackson-Lee,female,Very Liberal
Dan,LujanGrisham,male,Conservative
Diana,Jenkins,female,Very Conservative
Tammy,Johnson,female,Very Conservative
Henry,Johnson,male,Liberal
Blake,Johnson,male,Very Conservative
Billy,Jones,male,Very Conservative
Ed,Meek,male,Liberal
Jaime,Kanjorski,female,Liberal
Norma,Kaptur,female,Very Conservative
Julia,Kennedy,female,Conservative
André,Kennedy,male,Very Conservative
Jerry,Kennedy,male,Conservative
Elise,Kerns,female,Liberal
Randy,Kildee,female,Very Conservative
Peter,Kildee,male,Conservative
Steve,King,male,Very Liberal
Saxby,King,male,Conservative
Jerry,Knollenberg,female,Very Conservative
Paul,Blackburn,male,Very Conservative
Evan,Clayton,male,Conservative
Louie,Labrador,female,Very Liberal
Chris,LaHood,male,Conservative
David,LaHood,male,Very Liberal
Dan,McLane,male,Liberal
Andy,Platts,male,Very Liberal
Nita,Slaughter,male,Liberal
Lou,Valadao,male,Conservative
Virgil,Berry,male,Very Liberal
Aníbal,Bost,female,Liberal
Tom,Walberg,male,Conservative
Aníbal,Curbelo,female,Very Liberal
Jim,Baldwin,male,Very Conservative
Jerrold,Bryant,male,Conservative
Tim,Holden,male,Very Liberal
Ken,Holden,male,Liberal
Lucille,Akin,female,Very Liberal
Lucille,Diaz-Balart,female,Conservative
John,Fleming,male,Very Liberal
John,Fletcher,male,Very Liberal
Lucille,Grothman,female,Conservative
Kurt,Kleczka,male,Very Conservative
Betty,Lewis,female,Very Conservative
Tom,Oxley,male,Conservative
John,Kline,male,Conservative
Luis,Allen,male,Very Conservative
Michelle,Culberson,female,Very Liberal
Lois,Ellison,female,Very Liberal
Jan,Gallegly,female,Conservative
Tim,Hall,male,Very Liberal
Jan,Hilleary,female,Conservative
Bob,Kelly,male,Conservative
Darrell,Kinzinger,male,Very Liberal
Ron,Millender,male,Liberal
Sue,Miller,female,Very Liberal
Michelle,Thomas,female,Very Conservative
Daniel,McHenry,male,Liberal
Lincoln,Boucher,male,Very Liberal
Will,Flores,male,Very Conservative
Floyd,LoBiondo,male,Very Conservative
Kevin,Loebsack,male,Very Liberal
Steve,Lofgren,male,Liberal
Felix,Long,male,Very Liberal
Frank,Love,male,Conservative
Tom,Maloney,male,Conservative
Ed,Mollohan,male,Conservative
Pete,Olson,male,Conservative
Tim,Walsh,male,Very Liberal
Sue,Wilson,female,Very Conservative
Jan,Wilson,female,Conservative
Mo,Skelton,female,Liberal
Ted,Walters,male,Very Liberal
Jim,Walters,male,Very Conservative
John,Blumenauer,male,Conservative
David,Lucas,male,Very Conservative
James,Luetkemeyer,male,Very Conservative
Renee,Luján,male,Very Conservative
Tulsi,Luther,female,Liberal
Ellen,Luther,female,Liberal
Sue,Mulvaney,female,Liberal
Kay,Mulvaney,female,Very Conservative
John,Olver,male,Very Conservative
Cass,Amash,female,Very Liberal
Betty,Marchant,female,Conservative
Grace,Mascara,female,Liberal
Diane,Mascara,female,Very Liberal
Scott,Massie,male,Liberal
Bob,Pombo,male,Liberal
Karen,McCarthy,female,Very Conservative
Julia,McCaul,female,Liberal
Tammy,McDermott,female,Liberal
Jerry,McKinley,female,Very Conservative
Glenn,McKinney,male,Very Conservative
Joyce,McNerney,male,Liberal
Steve,McNulty,male,Conservative
Tim,Comer,male,Very Conservative
Jo,Cramer,female,Liberal
Peter,Meehan,male,Very Conservative
Jim,DeMint,male,Liberal
Susan,Miller,female,Very Liberal
Doris,Miller,female,Liberal
Peter,Mink,male,Liberal
Neil,Smith,male,Liberal
Benjamin,Westerman,male,Very Conservative
Bob,Simmons,male,Very Conservative
Susan,Moakley,female,Liberal
Grace,Mollohan,female,Liberal
Trent,Moore,male,Liberal
Mario,Moran,male,Very Conservative
Jerry,Moran,male,Very Conservative
Grace,Morella,female,Very Conservative
Bud,Simpson,male,Conservative
Tom,Ramstad,male,Liberal
Hakeem,Schweikert,male,Conservative
Ander,Murphy,female,Very Conservative
Marcy,Murphy,female,Very Conservative
James,Murphy,male,Liberal
Ed,Ryan,male,Very Conservative
Melvin,Aderholt,male,Very Liberal
Diane,Napolitano,female,Very Conservative
Tom,Renacci,male,Conservative
Warren,Baird,male,Conservative
Justin,Brooks,male,Very Conservative
Steven,Brown,male,Very Conservative
Martin,Brown,male,Liberal
Collin,Costello,male,Very Liberal
Steven,Culberson,male,Very Conservative
Jeb,Duncan,male,Very Conservative
Dan,Duncan,male,Very Conservative
Eni,Hinchey,female,Very Liberal
Ann,Lance,female,Very Conservative
Zoe,Lynch,female,Very Liberal
Jim,Pence,male,Conservative
Ed,Spence,male,Very Liberal
Marion,Dicks,male,Conservative
Rod,Honda,male,Very Liberal
Corrine,Bilirakis,female,Conservative
Corrine,Clawson,female,Very Conservative
Suzanne,Doyle,male,Liberal
Duncan,Eshoo,male,Very Conservative
Darlene,Kelly,female,Very Liberal
Bob,Menendez,male,Conservative
Darlene,Serrano,female,Liberal
Corrine,Stump,female,Very Liberal
Suzanne,Tonko,male,Very Liberal
Morgan,Gohmert,male,Liberal
Marlin,Goodlatte,male,Very Conservative
Steven,Grayson,male,Very Conservative
Vernon,Green,male,Conservative
Norman,Gutiérrez,male,Liberal
Ann,Benishek,female,Very Liberal
Ken,Bonilla,male,Conservative
Virginia,Collins,female,Liberal
Joel,Knight,male,Conservative
Virginia,Udall,female,Conservative
Adrian,Kilmer,male,Very Liberal
Steven,Maloney,male,Conservative
Duncan,Mullin,male,Liberal
Mac,Connolly,male,Liberal
Jim,Cunningham,male,Liberal
Bob,Hanna,male,Very Liberal
Ann,Donovan,female,Liberal
Suzan,Nolan,female,Conservative
Amata,Norcross,female,Conservative
Scott,Norwood,male,Very Conservative
Austin,Pierluisi,male,Conservative
Martin,Rahall,male,Very Conservative
Nathan,Roskam,male,Conservative
Eva,Wenstrup,female,Conservative
Cresent,Buyer,female,Conservative
Dan,Hunter,male,Very Conservative
Cresent,Kelly,female,Very Liberal
Sam,Lantos,male,Conservative
Karen,Nugent,female,Very Liberal
Marge,Nunes,female,Very Liberal
Steve,Nunnelee,male,Conservative
Anthony,Jackson,male,Very Liberal
Mark,Roby,male,Very Conservative
Lee,Goode,female,Liberal
Mia,Goodlatte,male,Very Liberal
Sherrod,Gowdy,male,Liberal
Tony,Hoeffel,female,Very Conservative
Pete,Hoekstra,male,Conservative
Phil,Roe,male,Very Conservative
Mike,Coffman,male,Conservative
Mike,Rogers,male,Conservative
Bill,Rogers,male,Conservative
Gwen,Cohen,female,Very Liberal
Rick,Cohen,male,Very Liberal
Mark,John,male,Very Liberal
Anne,Johnson,female,Very Conservative
John,Rohrabacher,male,Liberal
Todd,Yoho,male,Conservative
Jody,Rokita,female,Very Liberal
Lynn,Rokita,female,Liberal
Mimi,Cole,female,Very Conservative
Lacy,Collins,female,Conservative
Dana,Collins,female,Very Liberal
Zach,Dold,male,Very Conservative
Curt,Foley,male,Conservative
Rosa,Holmes,female,Very Liberal
Dave,Jolly,male,Very Liberal
Adam,Nolan,male,Very Conservative
Anne,Poliquin,female,Very Conservative
Mary,Polis,female,Conservative
Mary,Combest,female,Liberal
Gwen,Comstock,female,Very Liberal
Bart,Pomeroy,male,Conservative
Mimi,Pompeo,female,Conservative
Paul,Pompeo,male,Very Conservative
Eric,Bonamici,male,Liberal
Lois,Bonamici,male,Conservative
Dave,Bonior,male,Liberal
Mike,Conaway,male,Liberal
John,Conyers,male,Liberal
Bill,Gonzalez,male,Conservative
Mike,Honda,male,Very Conservative
Bill,Jones,male,Very Liberal
Joe,Mooney,male,Very Conservative
Solomon,Posey,male,Conservative
Pat,Rooney,female,Very Liberal
Filemon,Solis,male,Very Conservative
John,Boozman,male,Very Liberal
John,Cooksey,male,Very Liberal
Bill,Dooley,male,Conservative
Adam,Moolenaar,male,Very Liberal
Alma,Rooney,female,Very Conservative
Sherwood,Udall,male,Liberal
Tim,Cooper,male,Very Liberal
Todd,Bordallo,male,Very Liberal
Lynn,Forbes,female,Liberal
Curt,Ford,male,Very Liberal
Mark,Fortenberry,male,Conservative
Mark,Gordon,male,Conservative
Ben,Moore,male,Very Liberal
Eleanor,Norcross,female,Liberal
Hilda,Ortiz,female,Liberal
Eleanor,Pearce,female,Very Conservative
Jack,Costello,male,Conservative
Brad,Fossella,male,Conservative
Bill,Foster,male,Conservative
Ike,Frost,male,Very Liberal
Paul,Gosar,male,Conservative
Tammy,Osborne,female,Conservative
Susan,Ose,female,Conservative
John,Ros-Lehtinen,male,Conservative
Judy,Ross,female,Very Liberal
Diana,Otter,female,Very Conservative
Cathy,Otter,female,Very Conservative
Dick,Rothman,male,Very Liberal
John,Boucher,male,Very Liberal
Alan,Boustany,male,Very Liberal
Jody,Young,female,Conservative
Lynn,Young,female,Very Liberal
Roy,Brownley,male,Very Conservative
Joe,Crowley,male,Conservative
Jay,Crowley,male,Conservative
Dina,Lowenthal,female,Conservative
Matt,Lowey,male,Conservative
Vito,Towns,male,Liberal
John,Boyd,male,Liberal
Bill,Hoyer,male,Very Liberal
Doug,Joyce,male,Very Conservative
Scott,Palazzo,male,Very Liberal
Steve,Pallone,male,Very Liberal
Ed,Stupak,male,Liberal
Nancy,Pelosi,female,Liberal
Barry,Pence,male,Conservative
Marcy,Peters,female,Very Liberal
David,Phelps,male,Very Liberal
Suzan,Pittenger,female,Liberal
Baron,Pocan,male,Liberal
Diane,Pombo,female,Very Liberal
Linda,Pompeo,female,Very Conservative
Bruce,Portman,male,Liberal
Jerry,Price,male,Liberal
John,Spratt,male,Very Liberal
Suzan,Putnam,female,Very Liberal
Donna,Quigley,female,Very Conservative
Steve,Quigley,male,Very Liberal
Pete,O'Rourke,male,Liberal
Barbara,Bono,female,Conservative
Bart,Brady,male,Conservative
Raúl,Brady,male,Liberal
Tony,Brat,female,Very Conservative
Barbara,Coble,female,Very Conservative
Barbara,Cramer,female,Conservative
Dana,Crane,female,Liberal
Ciro,Frank,female,Very Conservative
John,Frank,male,Conservative
Barbara,Fudge,female,Conservative
Ami,Garamendi,female,Very Liberal
Barbara,Gekas,female,Very Liberal
Tony,Graham,female,Very Conservative
Kevin,Radanovich,male,Very Conservative
Julia,Rangel,female,Liberal
Barbara,Smith,female,Conservative
Barbara,Turner,female,Conservative
Xavier,Brady,male,Liberal
Jim,Barcia,male,Very Liberal
Sanford,Buchanan,male,Conservative
Ted,Hardy,male,Conservative
Leonard,Himes,male,Very Liberal
Sue,Hurd,female,Very Conservative
Richard,Israel,male,Very Conservative
Tom,Jordan,male,Liberal
Richard,Lampson,male,Very Conservative
Leonard,Perry,male,Conservative
Richard,Quinn,male,Conservative
Richard,Ryan,male,Conservative
Richard,Schiff,male,Very Conservative
Richard,Snyder,male,Liberal
Dave,Crenshaw,male,Liberal
Dave,Dreier,male,Very Liberal
Jeff,Frelinghuysen,male,Very Liberal
Mark,Green,male,Conservative
Nydia,Reyes,female,Very Liberal
Bob,Sires,male,Liberal
Jim,Ferguson,male,Very Conservative
Joe,Largent,male,Conservative
Sander,Hudson,male,Conservative
Porter,Hunter,female,Very Liberal
John,Griffith,male,Very Liberal
Beto,Griffith,male,Liberal
Brad,Grijalva,male,Liberal
Paul,Grijalva,male,Very Liberal
Gene,Grimm,male,Conservative
Frederica,Holding,female,Very Liberal
Jim,Marino,male,Very Conservative
Katherine,McInnis,female,Very Conservative
Frederica,McMorris,female,Liberal
Gregorio,Portman,male,Conservative
Raúl,Price,male,Conservative
Peter,Rice,male,Very Liberal
Henry,Richmond,male,Liberal
Norma,Rigell,female,Very Conservative
Scott,Riley,male,Liberal
Katherine,Schrock,female,Conservative
Ted,Strickland,male,Very Conservative
Walter,Johnson,male,Conservative
Mac,Kirkpatrick,male,Conservative
Nick,Armey,male,Liberal
Phil,Armey,male,Very Liberal
Ann,Harman,female,Liberal
Porter,Matsui,female,Very Liberal
Zoe,Horn,female,Conservative
Joe,Horn,male,Conservative
Jim,Turner,male,Liberal
Jane,Crowley,female,Very Liberal
Elton,Rodriguez,male,Conservative
Vicky,Roemer,female,Very Liberal
Frank,Roemer,male,Very Conservative
Steve,Rogers,male,Very Liberal
Major,Rogers,male,Very Conservative
James,Rogers,male,Very Liberal
Pedro,Rogers,male,Liberal
Vicky,Ross,female,Very Liberal
Patsy,Ross,female,Very Conservative
Tammy,Rothman,female,Very Conservative
Jared,Roukema,male,Conservative
David,Rouzer,male,Liberal
Joe,Harper,male,Very Conservative
Bob,Barr,male,Very Conservative
Jim,Barrett,male,Liberal
Tom,Farr,male,Very Liberal
Ted,Harris,male,Liberal
Pat,Bartlett,female,Very Liberal
Dan,Burton,male,Liberal
Ted,Carter,male,Conservative
Joe,Carter,male,Very Conservative
Rob,Hurt,male,Very Conservative
Dan,Northup,male,Very Conservative
Todd,Ortiz,male,Conservative
Kenny,Ruiz,male,Liberal
Bobby,Ruppersberger,female,Liberal
Walter,Watt,male,Conservative
Gregory,Hill,male,Conservative
Melissa,Gutknecht,female,Very Conservative
Lee,McSally,female,Very Liberal
Melissa,Regula,female,Liberal
Patsy,Salmon,female,Conservative
David,Sandlin,male,Very Liberal
Derek,Sanford,male,Very Liberal
Roger,Sarbanes,male,Liberal
Dennis,Biggert,male,Conservative
Dennis,Borski,male,Very Liberal
Dennis,Collins,male,Very Liberal
Steve,Scalise,male,Very Liberal
Robin,Schaffer,female,Very Liberal
Raul,Ose,male,Very Liberal
Dennis,Huizenga,male,Conservative
Thomas,Hutchinson,male,Conservative
Rob,Rush,male,Very Liberal
Chaka,Shaw,female,Very Conservative
Buddy,Skeen,male,Conservative
Thomas,Murphy,male,Very Conservative
Amata,Smith,female,Very Liberal
Jesse,Smith,male,Very Liberal
Dennis,Newhouse,male,Conservative
Jerry,Souder,female,Conservative
Thomas,Peterson,male,Very Liberal
Jason,Speier,male,Liberal
Bruce,Spence,male,Very Conservative
Thomas,Rush,male,Conservative
Earl,Issa,male,Liberal
Jim,Nussle,male,Very Conservative
Dan,Ross,male,Very Conservative
Sue,Russell,female,Conservative
Carlos,Schrader,male,Very Liberal
Jim,Wasserman,male,Liberal
Sue,Bustos,female,Liberal
Sue,Castle,female,Liberal
Jim,Costa,male,Conservative
Wes,Hastings,male,Very Conservative
Gene,Istook,male,Very Liberal
Silvestre,McIntyre,male,Liberal
Peter,Stark,male,Liberal
Ralph,Stearns,male,Conservative
Scott,Stenholm,male,Very Liberal
Susan,Stivers,female,Very Conservative
James,Stutzman,male,Very Conservative
Loretta,Fossella,female,Conservative
Juanita,Isakson,female,Very Conservative
Loretta,Miller,female,Liberal
Loretta,Nussle,female,Very Liberal
Juanita,Rothman,female,Liberal
Lynn,Stark,female,Liberal
Jared,Takano,male,Liberal
James,Tancredo,male,Conservative
Marge,Taylor,female,Conservative
Henry,Taylor,male,Liberal
Robert,Baker,male,Liberal
Garret,Brady,male,Conservative
Robert,Diaz-Balart,male,Very Conservative
Robert,Engel,male,Liberal
Dwight,English,male,Liberal
Robert,Etheridge,male,Very Liberal
John,Stearns,male,Conservative
Mike,Stefanik,male,Very Conservative
Norm,Stewart,male,Liberal
Jeff,Stewart,male,Liberal
Albert,Gowdy,male,Very Conservative
Zoe,Guthrie,female,Conservative
Jim,Latham,male,Liberal
Jim,Matheson,male,Conservative
Vic,Nethercutt,male,Liberal
Frank,Thompson,male,Very Conservative
Ander,Thornberry,male,Liberal
Brian,Tiberi,male,Liberal
Scott,Tipton,male,Conservative
Robert,Johnson,male,Liberal
Gus,Watkins,male,Very Conservative
Ed,Wittman,male,Liberal
Ed,Castor,male,Very Conservative
Christopher,Huelskamp,male,Very Liberal
Pat,LaTourette,female,Conservative
Robert,OlavSabo,male,Very Conservative
Christopher,Rothfus,male,Very Conservative
Kathy,Toomey,female,Liberal
Chris,Torres,female,Conservative
Christopher,Young,male,Very Liberal
Ernest,Payne,male,Very Conservative
Tom,Petri,male,Liberal
Kathy,Traficant,female,Conservative
Terry,Trott,female,Very Conservative
David,Trott,male,Conservative
Rob,Matsui,male,Conservative
Robert,Scott,male,Very Conservative
Robert,Strickland,male,Very Conservative
Eddie,Tsongas,male,Very Liberal
Rod,Pitts,male,Very Liberal
Robert,Tanner,male,Very Liberal
Nita,Stump,female,Very Conservative
Mike,Stupak,male,Conservative
Duke,Stutzman,male,Very Conservative
Pete,Duckworth,male,Conservative
Tom,Grucci,male,Conservative
Rick,Kucinich,male,Liberal
Adam,Lucas,male,Liberal
Nick,Lucas,male,Conservative
Ami,Loudermilk,female,Very Conservative
Ryan,Cuellar,male,Very Conservative
Mike,Huelskamp,male,Conservative
Andy,Duffy,male,Conservative
Earl,Huffman,male,Very Liberal
Marc,Huffman,male,Conservative
Clay,Guinta,male,Conservative
Judy,Quinn,female,Very Conservative
Lynn,Hulshof,female,Conservative
John,Hulshof,male,Very Liberal
John,Hultgren,male,Liberal
Pat,Moulton,female,Very Conservative
Jim,Paulsen,male,Liberal
John,Sullivan,male,Liberal
Ted,Blum,male,Very Conservative
Rosa,Cummings,female,Very Liberal
Jeff,Cummings,male,Very Conservative
Sean,Cunningham,male,Very Liberal
Jane,Dunn,female,Very Conservative
Buck,Nunnelee,male,Liberal
Tom,Ryun,male,Liberal
John,Sununu,male,Very Liberal
Rick,Burr,male,Conservative
Mike,Hurd,male,Liberal
Gary,Hurd,male,Very Liberal
Bill,Murphy,male,Very Conservative
John,Murtha,male,Liberal
Paul,Murtha,male,Very Conservative
Mark,Turner,male,Liberal
Pete,Turner,male,Liberal
Bill,Russell,male,Liberal
Ted,Deutch,male,Liberal
Mike,Gutknecht,male,Very Conservative
Anna,Buyer,female,Very Conservative
John,Evans,male,Liberal
Ed,Graves,male,Liberal
Don,Rivers,male,Conservative
Larry,Veasey,male,Very Conservative
Ralph,Vela,male,Very Conservative
Cheri,Velázquez,female,Conservative
Bud,Davis,male,Liberal
Tom,Davis,male,Very Conservative
Randy,Visclosky,female,Conservative
David,Vitter,male,Very Conservative
Joe,Edwards,male,Very Liberal
Ken,Edwards,male,Liberal
Chet,Swalwell,male,Very Liberal
Reid,Swalwell,male,Conservative
Steve,Walden,male,Very Liberal
James,Walz,male,Conservative
Robin,Wamp,female,Liberal
David,Waters,male,Conservative
Donna,Watson,female,Liberal
Nancy,Waxman,female,Very Liberal
Hal,Lowenthal,male,Very Liberal
Bob,Lowey,male,Very Conservative
Erik,Owens,male,Liberal
José,Owens,male,Very Liberal
John,Sweeney,male,Conservative
Kevin,Weldon,male,Liberal
Jerry,Weller,male,Very Liberal
Jo,Crawford,female,Conservative
Susan,Williams,female,Very Conservative
Tammy,Wolf,female,Conservative
Suzan,Womack,female,Very Conservative
Robin,Woodall,female,Liberal
Susan,Woodall,female,Very Liberal
David,Wu,male,Liberal
Bobby,Wynn,female,Very Conservative
Ron,Box,male,Very Liberal
Mike,Oxley,male,Very Conservative
Mike,Oxley,male,Liberal
Rob,Wexler,male,Liberal
Tim,Saxton,male,Very Liberal
Bob,Ney,male,Very Conservative
Stacey,AnnEmerson,female,Conservative
Tony,Ryan,female,Very Conservative
Johnny,Bridenstine,male,Very Conservative
Jim,Clyburn,male,Very Liberal
Jim,Clyburn,male,Very Conservative
Cal,Roybal-Allard,male,Liberal
Rodney,Carney,male,Liberal
Rodney,Coffman,male,Very Liberal
Bob,Pryce,male,Very Liberal
Stacey,Doggett,female,Liberal
Kay,Beyer,female,Liberal
Joe,Hoyer,male,Very Conservative
Carolyn,Boyd,female,Very Conservative
Carolyn,Butterfield,female,Very Liberal
Carolyn,Flake,female,Very Liberal
Carolyn,Issa,female,Very Conservative
Carolyn,LaMalfa,male,Conservative
Tom,Reynolds,male,Very Conservative
Carolyn,Welch,female,Liberal
Randy,Yoder,male,Liberal
Jerry,Young,female,Conservative
Allen,Young,male,Very Conservative
David,Young,male,Very Conservative
Brad,Byrne,male,Conservative
Gwen,Myrick,female,Very Conservative
Barney,Walker,male,Conservative
Tom,Wu,male,Conservative
Marcia,Amodei,female,Liberal
Matt,Babin,male,Conservative
Marcia,Brooks,female,Liberal
Joe,Chabot,male,Conservative
Sean,Sablan,male,Very Conservative
Rosa,Bachus,female,Liberal
Martha,Cole,female,Liberal
Alan,LacyClay,male,Very Liberal

(scroll to see the entire data file)

Personalized Marketing

Using data files, market departiments create personalized materials.
Most firms use personalized marketing.

The college will use their data to create
personalized marketing
targeted to each prospect.

Formats

Personalized Marketing is typically done with

Personalized emails (form letter emails)

Bulk email (”Variable data printed”)

Targeted Web Ads (demographic-based ads)

Personalized Emails

Personalized Bulk Mail

Targeted Web Ads

So what’s this got to do with “Not Enough Websites?”

To find out more Click here or keep scrolling

introduces

A Personalized Website for Every Visitor

While FLOW will transform the entire

$230 billion web marketing industry

Our initial target:

College and Military Recruiting

These markets spend a combined $2.9 billion anually
on data-driven recruitment campaigns

FLOW fixes the “impossible” problem:

GENERIC WEBSITES

Personalized marketing without FLOW

Data from analytics

Personalized Marketing

One-size-fits-all Website

In other words...

Spend:

$13 Billion
on Data Analytics

Spend

$230 Billion

on Marketing and Advertising

Deliver

Generic Website

( HINT: THIS is the problem. )

Proven to Fail

Generic websites have abysmal conversion rates.

A single conversion can require 1000s of site views.

So much money, time, and effort on personal marketing.
All of it leading to a generic website.

What’s wrong with this picture?
No personalized target websites...

..or to put it plainly:

NOT ENOUGH WEBSITES.

custom websites MAKE A DIFFERENCE

Boy oh boy, do they work:

Toyota made the news in AdAge by creating only 83 custom sites!

“Twitter technology allows brands to also target people based on interests and behaviors. Toyota’s web videos featured 13 core storylines, but the total number ballooned to 83. This is the largest custom-built creative targeting effort employed by an automotive brand.”

“Of course credit goes to our development partners who did the impossible in only a few short weeks.”

Are 83 targeted websites really”impossible?” With today’s tech, the answer is”yes.”

Even a Landing page HelPs

Just a single targeted page boosts conversion

This is what a landing page developer says (so take with a grain of salt):
“We talk a lot about how personalized and customized landing pages are essential if you want to get the best conversion rates. Our targeted landing pages get an average visitor-to-lead conversion rate three to four times higher than most industry averages, so for us, it works.”

So why aren’t there more customized websites?

There’s a simple answer:

With current technology, personalization is so impractical
it might was well be “impossible.”

The Warren Wilson example: generate 10,000 personalized sites with 48 variations.

Using current technology, what would that cost?

For the answer, click here...

COST ESTIMATES FOR SITE CUSTOMIZATION

using current technology

For the short version Click here...

Let’s talk about real world costs.

These fall into 3 areas

Development costs
Deployment / Hardware costs
Updating costs

Development costs

I can’t imagine how much the Toyota development team cost to create 83 websites.

But a single custom landing page will typically cost

$ 3000 to $5000

So at the very least, one would assume the cost to Toyota was around a half-million.

Most landing page developers estimate 25 hours work to produce a single landing page.

Deployment / Hardware costs

A typical multipage website contains about 100 Megabytes of content.

So 83 different Toyota websites required about

8 Gigabytes

of storage space.

That’s not a big deal with current servers

But the 1000 Warren Wilson sites you’ll make would require 12 times that amount — 1 TERAbyte.

Once you start talking Terabytes, the price goes up a lot.

And Warren Wilson would require 10,000 sites —10 Terabytes.

Recruiting for the military — probably 3.5 million sites.

Now we’d really be in some pricey territory.
The TIME simply to load and copy sites on a server comes into play.

My best time to create an automated load of a website is about 3 seconds.

10,000 sites x 3 seconds = 30,000 seconds

About 8 hours for 10,000 sites.

If we apply this to the the 3.5 million military sites, the time would be

2700 hours — about 110 days

just to deploy.

Updating costs

Here’s where things get really dicey.

In a few weeks, those 83 Toyota sites were so last year.

The cost to update them would be substanital. Figure 5 hours each.

So an update would be

$41,500

But it would also be $41K for each misspelling update.

$41K for a change in grammar or un-PC language.

In fact, for most websites, the cost of UPDATING can exceed initial development.

So now those 83 websites are approacthing

$1Million

What does this mean to a relatively small outfit like Warren Wilson, with 10,000 custom sites — and $40,000 total budget — including direct mail?

With current tech, it means site customization is impossible.

For military recruiting — with 3.5 million sites?
They just ate through the entire Pentagon budget.

How does this compare with FLOW?

Abstract5 and FLOW use a completely different technology.

An exact comparison is impossible. But here are some facts.

Development

Our base website used in the Warren Wilson example has

6 pages, each with 8 variations

These are equivalent to 48 landing pages —

more than 1000 hours of development time @ $100/hour.

I built that entire base site in

less than 10 hours.

The time to create the FLOW generator that creates all 48 flavors
and adds name and URL personalization?

Less than 1 additional hour.

Time needed to create 10,000 custom peronalized flowSites?

About 40 seconds

Abstract5 flowSites are so incredibly compact, I won’t even make the comparison.

NOTE:

Any discussion of ABSTRACT5’s proprietary tech

requires an air-tight non-disclosure / non-compete agreement.

Let’s just say that flowSites are

Eensy-weensy-teensy

I have had more than 60,000 sitting on my $20/month server, and room for about 500,000 more.

Updating

I made around 100 changes to the deployed Warren Wilson sites.

(I’m really fussy, and I make a lot of changes.)

The total time making all these changes was about 10 hours.

About 6 minutes per change, all instantly updated

FLOW vs Landing Pages

Let’s compare 48 page versions vs 48 landing pages

Development:

48 FLOW page flavors vs 48 landing pages

Landing page 1200 hours

FLOW: 11 hours

(Developing 10000 individual landing pages would take 28 years)

Deployjment:

10,000 customized flowSites vs 10,000 landing pages

Landing page 8 hours, 8 Gigabytes

FLOW: 40 seconds, eensy-weensy storage

Updating

With FLOW: minutes to update thousands of sites

With current tech — I suggest you pack a lunch.

For more technical details, see the note above

Let’s make it SIMPLE...

Using current tech,

personalized custom websites

are “impossible.”

FlOW REWrites the rules

Seeing is believing...

...we built this interactive site for you to
see the power of FLOW for yourself...

Click a button and generate 1000 sites in 4 seconds.

Actual websites.
Real, unique websites.
Visit and explore them.

Personalized. Customized by URL, name, content.

FLOW IS THE SOLUTION.

Re-purposes existing data, artwork, and content —

to generate hundreds of personalized, content-rich sites every second.

We call these hyper-targeted websites “flowSites”

personalized by name and content

Much, much more than a landing page

Generate a thousand Warren Wilson College examples, then have a look:

6 big content-rich pages
115 unique personalizations

Even the URLs are personalized.

115 Personalized Elements

10 Personalized Content Elements

2 Personalized Menu Tabs

16 Personalized Animations

5 Lightboxes with Personalized Photo

Custom Videos and Music

Personalized Call to Action Form

6 Personalized Links

22 Name Personalizations

( flowSites can have less content, or more )

Best of all — every single flowSite — both new and existing
can be updated instantly
from a single source

For content that’s always current — always effective

Personalized marketing with FLOW

Data from analytics

Personalized Marketing

Unique, personalized flowSites

FLOW fulfills the value proposition

Spend:

$13 Billion
on Data Analytics

Spend

$230 Billion

on Marketing and Advertising

Deliver

Full Engagement

A personalized site for every visitor

Fast. Easy. Cheap.

And FAST.

Fast: Set up a FLOW generator in minutes.

Easy: Code-less, point-and-click setup.
Cheap: so compressed, flowSites are practically free.
**And FAST: 250 flowSites per second.**

Only Abstract5 can do this.

HAnds on.

This 1000 name data file will generate
1000 new, unique, personalized,content-rich PDEs
in 4 seconds

NOT

ENOUGH

WEBSITES!

Why personalized web marketing failsand how to fix it.

CHOOSE YOUR ROUTE

Express

Go directly to Abstract5 FLOW

See how FLOW fixes personalized web marketingClick here:

SCENIC ROUTE

Find out more about Abstract5

See how A5 reimagines the web — and all about FLOWClick here:

Abstract5 is a Technology

The basis for a wide range of different products

A cloud-based web utility

What “Web UTILITY” Means

Abstract5 completely re-imagines the web.

What Re-imagining Means

Abstract5 — bETTER than disruptive

Abstract5 expands the nature of the web

Abstract5 empowers people

In a nutshell, Abstract5 lets regular people

As easily as PowerPoint or Keynote

A5 technology: professional power — without the professionals

A5: Like a team of brilliant programmers in your pocket

Which brings us to FLOW

The second-most amazing part of Abstract5

HUNDREDS OF WEBSITES In A SECOND

The FLOW module generates a Flood Load of Websites

— unique, personalized websites —from data

( by which we mean: data files, analytics, user profiles, or ad clicks )

UnderstandingPersonalized Web Marketing

Most web marketing is targeted

Marketing data sources

Big Data — harvested user profiles

Personal web marketing:Taking data and tailoring ads for specific persons and groups.

A college might buy data to target

They would purchase specific info like name, gender, and personality.

And get a data file that looks like this:

Personalized Marketing

Using data files, market departiments create personalized materials. Most firms use personalized marketing.

The college will use their data to create personalized marketing targeted to each prospect.

Formats

Personalized Marketing is typically done with

Personalized emails (form letter emails)

Bulk email (”Variable data printed”)

Targeted Web Ads (demographic-based ads)

So what’s this got to do with “Not Enough Websites?”

introduces

A Personalized Website for Every Visitor

While FLOW will transform the entire

$230 billion web marketing industry

Our initial target:

College and Military Recruiting

FLOW fixes the “impossible” problem:

GENERIC WEBSITES

Personalized marketing without FLOW

In other words...

( HINT: THIS is the problem. )

Proven to Fail

Generic websites have abysmal conversion rates.

A single conversion can require 1000s of site views.

So much money, time, and effort on personal marketing.All of it leading to a generic website.

What’s wrong with this picture? No personalized target websites...

..or to put it plainly:

NOT ENOUGH WEBSITES.

custom websites MAKE A DIFFERENCE

Boy oh boy, do they work:

Toyota made the news in AdAge by creating only 83 custom sites!

Even a Landing page HelPs

Just a single targeted page boosts conversion

So why aren’t there more customized websites?

There’s a simple answer:

With current technology, personalization is so impracticalit might was well be “impossible.”

COST ESTIMATES FOR SITE CUSTOMIZATION

using current technology

For the short version Click here...

Development costs

Deployment / Hardware costs

Updating costs

How does this compare with FLOW?

Why personalized web marketing fails
and how to fix it.

See how FLOW fixes personalized web marketing

Click here:

See how A5 reimagines the web — and all about FLOW

Click here:

Abstract5 ***empowers* *people***

A5 technology:
professional power — without the professionals

— unique, personalized websites —
from data

Understanding
Personalized Web Marketing

Personal web marketing:
Taking data
and tailoring ads for specific persons and groups.

Using data files, market departiments create personalized materials.
Most firms use personalized marketing.

The college will use their data to create
personalized marketing
targeted to each prospect.

So much money, time, and effort on personal marketing.
All of it leading to a generic website.

What’s wrong with this picture?
No personalized target websites...

With current technology, personalization is so impractical
it might was well be “impossible.”

...we built this interactive site for you to
see the power of FLOW for yourself...

Click a button and generate 1000 sites in 4 seconds.

Actual websites.
Real, unique websites.
Visit and explore them.

6 big content-rich pages
115 unique personalizations

Best of all — every single flowSite — both new and existing
can be updated instantly
from a single source

Easy: Code-less, point-and-click setup.
Cheap: so compressed, flowSites are practically free.
**And FAST: 250 flowSites per second.**

This 1000 name data file will generate
1000 new, unique, personalized,content-rich PDEs
in 4 seconds