This is my Aunt Jane, who inspired Abstract5 “Why is it so hard to build a nice website?” she asked. And when I began to explain she interrupted: “But you could automate that...”
Of course, she didnt want everything automated. She wanted it abstracted. She wanted all the complexity to be hidden, but easy for her to use.
So I kept her in mind as I worked. Asking at every step — why is this so hard? Cant it be automated?
I had to reimagine everything. Rebuilding the web from the bottom up.
Then figuring out how to make this reimagined web work transparently with the existing web.
So I ended up abstracting the entire server stack
The operating system Database system File server Content creation, storage and display Browser display and styling code
So now theres a world where Aunt Jane and hundreds of others just like her have created websites of their own without expertise, or code, or plugins or even any idea of how everything theyve done used to be “impossible.”
Abstract5 — bETTER than disruptive
Abstract5 expandsthe nature of the web
In a nutshell, Abstract5 lets regular people
Build sophisticated, engaging websites
Share web content with other sites...and
Generate customized, personalized sites
As easily as PowerPoint or Keynote
A5 technology: professional power — without the professionals
Abstract5 technology lets people do in minutes complex operations that data professionals have called “impractical” or “too expensive” and even “impossible”
A5: Like a team of brilliant programmers in your pocket
Which brings us to FLOW
Thesecond-most amazing part of Abstract5
HUNDREDS OF WEBSITES In A SECOND
The FLOW module generates a Flood Load of Websites
— unique, personalized websites — from data
( by which we mean: data files, analytics, user profiles, or ad clicks )
CLICK HERE If you're not familiar with personalized data-driven web marketing
These markets spend a combined $2.9 billion anually on data-driven recruitment campaigns
FLOW fixes the “impossible” problem:
Personalized marketing without FLOW
Data from analytics
In other words...
$13 Billion on Data Analytics
on Marketing and Advertising
( HINT: THIS is the problem. )
Proven to Fail
Generic websites have abysmal conversion rates.
A single conversion can require 1000s of site views.
So much money, time, and effort on personal marketing. All of it leading to a generic website.
Whats wrong with this picture? No personalized target websites...
..or to put it plainly:
NOT ENOUGH WEBSITES.
custom websites MAKE A DIFFERENCE
Boy oh boy, do they work:
Toyota made the news in AdAge by creating only 83 custom sites!
“Twitter technology allows brands to also target people based on interests and behaviors. Toyotas web videos featured 13 core storylines, but the total number ballooned to 83. This is the largest custom-built creative targeting effort employed by an automotive brand.”
“Of course credit goes to our development partners who did the impossible in only a few short weeks.”
Are 83 targeted websites really”impossible?” With todays tech, the answer is”yes.”
Even a Landing page HelPs
Just a single targeted page boosts conversion
This is what a landing page developer says (so take with a grain of salt): “We talk a lot about how personalized and customized landing pages are essential if you want to get the best conversion rates. Our targeted landing pages get an average visitor-to-lead conversion rate three to four times higher than most industry averages, so for us, it works.”
So why arent there more customized websites?
Theres a simple answer:
With current technology, personalization is so impractical it might was well be “impossible.”
The Warren Wilson example: generate 10,000 personalized sites with 48 variations.